Typography Research

For my research into typography, I am going to look at some front covers for male fashion magazines, as well as female fashion magazines, double page spread articles and advertisements for Lynx, Sure andRight Guard.

I love the background that has been placed onto the image here, however the text is minimal. The printed bottle is the main focus of the advertisement, so that people are drawn in and can see the what the bottle looks like, so they can go out and purchase it.

The text on this advertisement is really bold and big, so the viewer can see the advert from a distance. I love the simplicity of all of Lynx's adverts, as they are a successful brand, so therefore, do not need to promote extensively.

Lynx are known for their raunchy advertisements and sexually provocative hidden meanings within both their printed and video advertisements. I did not want to take this approach when photographing for Lynx, as I did not want to concentrate on solely portraiture. The text on here looks the same as the Lynx logo, which matches their mantra and makes it easily recognisable.

I decided to research into the advertisement used by Sure, as Lynx never seem to use bottle of their product in their advert, just women models in underwear. I like the advertisement produced by Sure, the  'ice cool' surrounding makes the bottle look in place, this is something I want to do with my Lynx bottle, make it look like it belongs to the background.

I decided to look at Men's Health Magazine for ideas on how to create a busy magazine cover, which is something I have not researched into. My composition that I have created using the studio would not really help, as the model here is shot from the waist upwards and does not photographically take up the whole frame. My photograph does, so therefore, I do not think it will be possible to add a lot of text to the cover.

I love this style of magazine cover, a simple layout with the photograph being the main focus. I think I will produce something that is like this, as it makes my photograph the main attraction.

When I was trying to produce my double page spread layout off the top of my head, I found it difficult to get started and my text looked to be all in the wrong places. I researched into the articles that Vogue produce, documenting celebrities or fashion trends, and took some inspiration from that. With how I have taken and edited my photographs, I do not think that producing a full blown article would be beneficial for the layout. Therefore, I am going to take the majority of the inspiration from the double page article below in terms of composition and text placement.

I am going to take great inspiration from this in terms of how the text has been placed. I feel that adding the text in the bottom left hand corner would be best suited, as my photograph is right hand sided (my model has been placed on the right hand side.