Proposal

Proposal – Professional Frameworks 2

Laura Parkinson

I have always been inspired by Vogue magazine, ever since I began my journey in photographs a number of years ago, and since then have always wanted to produce a magazine based on their work. Creating a whole magazine is something completely out of my reach for this project, but I want to begin my photographic project by producing a front cover, double page article and an advertisement for a well-known brand using InDesign and my photographs.

I have been initially inspired by the work of Vogue and Elle magazine, in the way they use their photographs to present a look or fashion of the time. More so, I have been inspired by Vogue Korea, for their alternative style and the way they incorporate text into their front covers. I researched into the Vogue Korea front cover that I included on my blog, and I loved the way English and Korean typography was incorporated together. I also looked at Elle magazine, and how their interface was different from that of Vogue’s.

The main theme that I want to run throughout my images is that of ‘Spring’. As it is spring at the moment, and will be running throughout my project until submission, I thought it would be ideal to use the weather and take models outdoors rather than sticking to the stereotypical studio location for my entire magazine. I plan to produce a studio shot for my front cover, however, as most front covers I have seen include a model again a plain background, seemingly in a studio location.  For my double page spread, I plan to use a model outdoors, and want to take the opportunity when I visit London on holiday to produce this photo-shoot. For the advertisement, I want to produce an advertisement for either Converse All Star shoes, or Doc Martens boots, as I have only dabbled with producing advertisements for beauty products, and would like to experiment with producing a fashion advert.